News Marketing Canada, the company behind SmartSource, announced today that it will be bringing American online couponing site SmartSource.com to Canada as SmartSource.ca and UtiliSource.ca (French language).
Unlike many Canadian coupon sites, the new SmartSource.ca will offer printable coupons. The site will also offer consumers the opportunity to request samples of a wide variety of household products, food and beauty items through the mail.
"We are very excited about this opportunity to bring our online couponing expertise to the Canadian consumer," said Henri Lellouche, SVP, SmartSource iGroup. "The quantity and breadth of what we're able to offer, combined with the ability of shoppers to print them and use them right away, will make SmartSource.ca an important destination for consumers when planning their shopping trips."
According to Comscore, Canadians spend more time online than any other country. 2009 figures show that approximately 68 percent of the population is online, significantly ahead of the next two most web-savvy countries, France and the UK, at 62 percent each. Additionally, redemption house D+H has statistics that show that the redemption of internet coupons has doubled from 2008 to 2010.
"There's no question that the time is right to bring a new online couponing site to Canada," said News Marketing Canada SVP, Adam North. "And we're thrilled that the collective experience of our US team will allow us to offer the Canadian market a fresh, robust alternative to what is currently available."
"Most people don't plan their grocery shopping a week in advance," added Adam North. "We're trying to be responsive to the way most people live, shop and use coupons - they buy something when they run out of it. SmartSource.ca offers immediate savings for that immediate need."
"Our US site is one of the most-visited online couponing sites on the web because we offer shoppers access to nearly 100 coupon offers at a time, on the grocery and household brands they trust most," added Henri Lellouche, SVP, iGroup. "We are excited and proud to bring that experience to Canada."