In the face of an economic recession, shrinking budgets and ever-growing target populations, charities have increasingly sought innovative methods to raise much-needed dollars. Recently, mother of three and long-time philantropist Beverly Pomeroy launched a new online donation platform, PincGiving. With the mandate of offering a simple, secure, and cost effective web based service, PincGiving allows charities to manage their fundraising campaigns directly on their own websites.
While many charities have slowly but surely been growing their online presence in various social media platforms, they are also experiencing steep learning curves. PincGiving allows the charity to concentrate in program delivery, while Pomeroy and her staff provide support and technology implementation (pretty much a turn-key solution). At the local level, charitable events like Twestival Vancouver (organized by social media maven Rebecca Bollwitt) will also harness the power of social media to raise funds for the BC Children's Hospital Foundation. Online micro-fundraising and crowdsourcing fundraising activities seem to be the way of the future, and we'll be looking closely at the growth of PincGiving as an online donation platform.