E-commerce retailers are invited this year to submit their application to the third annual Canada Post E-commerce Innovation Awards, the biggest competition designed to celebrate and promote Canadian-made e-commerce ideas and strategies.
Slated to be held in Toronto on September 23 in a gala event hosted by TSN's James Duthie, the awards offer $1 million in free shipping and marketing prizing.
This year, a big change to the awards is the introduction of new categories. Canada Post says it is "keenly aware of how quickly online retail is evolving" nd new categories dedicated to mobile strategies, community outreach, and omni-channel integration "reflect the latest e-commerce battlegrounds."
“As online retail evolves, the awards will evolve and we remain relevant to the e-commerce community. Our new categories will help us recognize and reward the creative energy that has raised e-commerce in Canada to an exciting new level this past year,” explained René Desmarais, Senior Vice-President, Parcels, Canada Post.
Among the 10 categories are:
- Best Mobile Experience (Large and Small)
- Best E-commerce Shopping Experience
- Best Customer/Community Outreach
- Most Creative Marketing Campaign (Large and Small)
- Most Innovative Startup
- Best Omni-Channel Integration
- Consumer Champion Award
- The Canada Post Award
Companies that conduct all or a portion of their retail business online are invited to apply. Finalists will be announced in August. The deadline to apply is June 13.