Online Sales Climb 16% on Christmas Day; Mobile Sales Skyrocket 173%

Posted by Knowlton Thomas

Christmas Day shopping was brisk this year, according to new data from IBM. The company's Coremetrics retail research revealed that Christmas Day sales grew more than 16% from last year.

But the real story this season is mobile. IBM says that 18% of all ecommerce sessions came from mobile devices, up dramatically from just 8% in 2010. That's an increase of well over 100%.

Sales completed from mobile devices grew even more impressively—over 14% this year compared with just 5% last Christmas Day. That's an increase of 173%.

The iPad drove the most traffic to retailers of all mobile devices, claiming 7%. The iPhone was a close second, driving more than 6% of traffic. Android devices collectively drove just 5% of traffic.

Photo: The Guardian

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Knowlton Thomas

Knowlton Thomas

Knowlton is the managing editor of Techvibes. Based in Vancouver, Knowlton has been published in national publications and has also appeared on television and radio. Previously he was an editor for New Westminster weekly The Other Press and served on its board of directors. When not working, Knowlton enjoys playing tennis, hiking, and exploring weird side streets. more



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