Canadians are wanting to have their cake and eat it too.
A survey by Angus Reid and a report by the Canadian Media Research Consortium suggest that Canadian web surfers heavily favour traditional media - newspapers, be they print or online - to be the most trustworthy and reliable source of information.
And yet, in the same survey, only four percent of Canadians said they are willing to pay for online news, with a staggering 81 percent declaring that they would definitely not pay.
Which leaves them at a difficult crossroads, because few trusted information from governments (42 percent), major corporations (38 percent), or social networks (26 percent). These all scored considerably lower than friends and family, which at 65 percent fell into second place for reliability of information.