Only 9% of new smartphone users choose RIM's BlackBerry devices

Posted by Knowlton Thomas on 2011-09-27 9:28:00 AM

Market tracker Nielson has laid out some ugly numbers for Research In Motion.

In the U.S., just 9% of users over the past three months opted for a BlackBerry when buying a new smartphone, the research firm says. Meanwhile, 56% chose one of Android's myriad devices and 28% chose Apple's iPhone. Android owns roughly 43% of America's smartphone market while the iPhone claims about 28%.

Android has been feasting on RIM's marketshare. Once owning more than half, the BlackBerry lineup now owns just 18%, and its dismal 9% of sales points to the sharp decline continuing indefinitely.

Windows Phone, Symbian, and all other mobile platforms outside of the main three account for just 11% of marketshare and only 6% of sales.

In Canada, RIM's marketshare and sales are both slightly higher, possibly due to the fact RIM is based in Waterloo. Nonetheless, it is trending in the same downward manner.

Company:
Research In Motion
Website:
http://www.rim.net
Location:
Waterloo, Ontario, Canada

BlackBerry (Research In Motion) is a leading designer, manufacturer and marketer of innovative wireless solutions for the worldwide mobile communications market. RIM's portfolio of award-winning products are used by thousands of organizations around the world and include the BlackBerry® wireless platform, software development tools, and software/hardware licensing agreements. more


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Knowlton Thomas

Knowlton Thomas

Knowlton is the Associate Editor of Techvibes. A Vancouver-based writer and author, Knowlton has been published in national publications and has also appeared on television and radio. He has written two ebooks and more are in the works. Previously, he was an editor for New Westminster weekly The Other Press and served on its board of directors. When not working, Knowlton enjoys playing... more



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