Product placement: Ontario Finance Minister sports RIM's BlackBerry PlayBook ahead of launch

Posted by Knowlton Thomas on 2011-03-30 10:54:00 AM

The cover of Ontario's provincial budget, which was released yesterday, has on it Research in Motion's Blackberry PlayBook, which is still three weeks from launching.

Nonetheless, it seems that Ontario Finance Minister Dwight Duncan is quite the early adopter, and was founding clutching the device and then handing the tablet off to one of his assistants.

Naturally, a reporter asked him if he was getting paid for such prominent product placement, to which Dwight responded, “I think that we should be very proud of Ontario businesses that innovate," according to The Globe and Mail.

Not coincidentally, the province's budget included $50 million over the next decade going toward the Perimeter Institute for Theoretical Physics in Waterloo—the research institution that was founded by Mike Lazaridis, co-CEO of RIM.

(Note: photo is not Dwight.)

Company:
Research In Motion
Website:
http://www.rim.net
Location:
Waterloo, Ontario, Canada

BlackBerry (Research In Motion) is a leading designer, manufacturer and marketer of innovative wireless solutions for the worldwide mobile communications market. RIM's portfolio of award-winning products are used by thousands of organizations around the world and include the BlackBerry® wireless platform, software development tools, and software/hardware licensing agreements. more

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Knowlton Thomas

Knowlton Thomas

Knowlton is the Associate Editor of Techvibes. A Vancouver-based writer and author, Knowlton has been published in national publications and has also appeared on television and radio. He has written two ebooks and more are in the works. Previously, he was an editor for New Westminster weekly The Other Press and served on its board of directors. When not working, Knowlton enjoys playing... more

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