Open Text launches innovative tool, Semantic Navigation
Canada's own Open Text Corporation, a leading provider of enterprise content management software, has just announced Open Text Semantic Navigation, a tool which helps audiences naturally navigate through volumes of information "based on the inherent meaning of the content and increasing Web marketing and online search effectiveness." It is available as a cloud-offering or on-premise, giving organizations an easy way to improve engagement with online audiences.
The announcement was made at the Search Engine Strategies conference, a global conference and training series focused on search engine marketing.
What Open Text says of its tool:
This content can be spread across multiple servers and repositories where it is difficult for readers and search engines to find. Simple keyword searches assume the audience is willing to manually scroll through pages of results and hunt down countless blind alleys to find relevant content. Before long the audience becomes frustrated and goes elsewhere.
Forrester Research made a similar observation in a January 2010 report titled The Best and Worst of Site Search 2010: “People who visit your corporate Web site need to be able to find the information they seek. Depending on what they need and what they already know, your visitors may choose to browse or search. Great online user experiences are useful (deliver value), usable (provide easy access to value), and desirable. The search experience can either enhance or detract from the overall user experience.”
“The volume and diversity of content continues to grow much faster than organizations can efficiently manage, meaning that the true potential of that content to boost audience engagement is never realized,” said James Latham, chief marketing officer of Open Text. James expands on these issues in an Open Text podcast with Forrester Senior Analyst Leslie Owens available here. “We believe semantic and content analysis technology holds significant promise for helping organizations change this equation. Open Text Semantic Navigation is a great example of the ways we are bringing this technology to market to help solve a number of difficult problems around content discovery and presentation.”
Among the websites turning to Semantic Navigation is The Globe and Mail, Canada’s National Newspaper. “We have a lot of conversations about Web-based opportunities at The Globe and Mail,” said Kevin Schlueter, Enterprise Architect. “The common theme in many of these requests is the need for a sophisticated search and navigation solution. So, we looked carefully at what was available and chose Open Text's Semantic Navigation product. We now have a critical building block for the next generation of features we plan to build for GlobeandMail.com.”
Open Text Semantic Navigation is priced at $3,000 per month for the cloud-based offering following a free 30-day trial. There is a one-time set up fee of $10,000.
