Lulu.com has partnered with ecommerce platform provider Elastic Path, a Vancouver-based company that provides a flexible enterprise ecommerce platform and strategic ecommerce consulting.
On Lulu, sellers can expect new capabilities, such as merchandising and custom sales campaigns. And buyers will benefit from faster checkouts and more frequent promotions.
"Elastic Path provides solutions and strategies specifically for digital goods and services companies that want to offer a frictionless buying experience for their customers," says Matt Dion, Vice President of Marketing for Elastic Path. "Lulu has made the publishing and buying experience quick and easy for the buyers and sellers in their marketplace. They are a great example of an innovative company embracing the social nature of the web and applying it to the publishing industry."
"The Lulu Marketplace requires an ecommerce system capable of handling complex interactions like revenue tracking, partner commissions, easy discoverability, and customized storefronts," says Bob Young, CEO and Founder of Lulu. "As Lulu and Elastic Path work together, we will create a new model of ecommerce for the publishing industry to follow as we help a new generation of creators sell more content to more readers more profitably than ever before."