Opus, located in Vancouver's upscale Yaletown neighbourhood, has equipped every room in the hotel with individual Apple iPads. Opus Vancouver, famous for giving its guest rooms distinct personalities, has extended its theme through modern technology.
The iPads each boast one of five different personalities—from Susan, a Toronto fashion executive with an addiction to yoga, to Pierre, a French food critic who appreciates the finer things in life. Each personality comes with specific apps to reflect that tablet's personality.
The director of sales and marketing for Opus, Amy Ballard worked with Apple to determine appropriate apps for each faux personality. Noting that the hotel industry is "incredibly competitive," co-owner and president John Evans told The Vancouver Courier that "technology is one of the areas where you need to lead."
And Opus didn't cheap out, either: the guest iPads are 3G-enabled, so users aren't tied to wifi hotspots (although there are no shortage of those in downtown Vancouver). This kind of creative thinking has seen business for Opus improve since 2009, despite a flat economy throughout the world.
"We have a track record of offering our guests the best in business and leisure travel,” said General Manager Nicholas Gandossi. “Our partnership with Travelvu has allowed us to introduce our newest virtual lifestyle concierge amenity. It is the latest extension of our highly personalized services, a platform enabling our guests to enjoy the best of our city at any moment throughout their stay.”
[Edited for accuracy.]