Orato.com reinvents itself

Posted by Rob Lewis

Back in August 2008 Techvibes covered citizen journalism pioneer Orato.com and I pointed out that while it lives in the shadow of fellow Vancouverite NowPublic, it actually predates the Web 2.0 superstar with a domain name creation date six years older.

Well, a lot has changed for Orato.com in the past nine months. Late last week, Orato.com founder Sam Yehia blogged about their reinvention and updated business model.

As the owner and founder of Orato.com it is my pleasure to formally announce and endorse editorial and design changes now live on the site. The changes have been made to:

  • further professionalize the site
  • focus its newsworthy content
  • create and enforce a viable business model
  • and keep pace with Web 2.0 standards.

In May we will actively advertise for and recruit veteran, amateur and citizen journalists alike in addition to reaching out to the thousands of contributors who have already registered.

Yehia credits new Orato.com Publisher/Editor-in-Chief Joy Gugeler and her supporting team with executing the new business plan. Gugeler was most recently Editor-in-Chief of Vancouver-based Suite101.com and helped grow its readership from 2 to 12 million monthly readers.

A quick check of Orato.com's traffic stats in comparison to old competitor NowPublic and new rival Suite101.com reveal that they're simply moving out of a small shadow into a much, much larger one.

Company:
NowPublic
Website:
http://www.nowpublic.com
Location:
Vancouver, British Columbia, Canada

NowPublic is a participatory news network which mobilizes an army of reporters to cover the events that define our world. In twelve short months, the company has become one of the fastest growing news organizations with thousands of reporters in over 140 countries. During Hurricane Katrina, NowPublic had more reporters in the affected area than most news organizations have on their entire staff. NowPublic... more

Company:
Suite101
Website:
http://suite101.com
Location:
Vancouver, British Columbia, Canada

Suite101 is a collaborative publishing community that’s been active on the web since 1997. Our diverse network of community-driven channels is built by people who thrive on sharing knowledge, opinions, and experiences. Our contributors are natural communicators: they love to write and discuss the things they're passionate about with people who really care. On Suite101, you can find a channel to match your... more

Company:
Orato
Website:
http://www.orato.com
Location:
Vancouver, British Columbia, Canada

Orato.com is an online magazine that knows writers are participating in, as well as observing, the activities that spin the world on its axis, making them genuine experts with knowledge to share and illuminating encounters to relate. Orato broadcasts this news when Correspondents in the field post dispatches to the site in the form of articles, audio or video. Orato translates from the Latin to "I speak" and that... more


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Rob Lewis

Rob Lewis

Rob is the President of Techvibes Media and Editor-in-Chief of Techvibes.com.  His diverse background includes stints in International Trade Finance, Web Development, and Enterprise Software and he is a graduate of the University of British Columbia, British Columbia Institute of Technology, and Simon Fraser University. When not running Canada's leading technology media property, Rob can be... more



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