Governments are traditionally extremely difficult to contact, get a response from so i would think this position would actually be very well received by the general public.
I'm willing to bet that 7Ok / year to help facilitate communication would result in a net gain in productivity of many times more than that jut keeping people from being stuck on hold or in some terrible IVR that the govt probably paid 5OOk for.
Thoughs?
Baloney. The improvement would be if regular government workers would start using Twitter to communicate about their activities. PR-people using Web 2.0 to increase PR is the same-old, same-old, in a new package.
What do we want any government organization to focus on when in crisis, and by focus, I mean have as their highest priority, doing or telling other people about what they are doing? Fixing the pot holes, or tweeting about the poster they created to announce the pot-hole-fixing project. Right.
I don't know the full story, and I do not presume to know it. But dissing people who were just laid off, who could have been fixing potholes right know, for not using social media tools, and instead, rightly in my opinion, criticize new spending. Tweet flash: social media helps you find a new job, it does not create new ones. At the most, it moves jobs from one medium to another medium. Most likely, most of the poeple laid off would not be working in social-media-enabled tribes anyway. Because most tribes, like pot-hole-fixers, are not.
@Dario I don't believe there is any productivity gain in improved PR. For sure: there is increased perception of productivity gain. Also important, but not the same at all.
