Ottawa's AffinityClick raises $900K

AffinityClick, Inc. has closed a successful round of financing, totaling nearly one million dollars. This investment will allow the online advertising developer to grow its software development operations as it expands its network of publishers and advertisers.

“AffinityClick has delivered a great product and is well-positioned to capitalize on the $60 Billion spent annually on online advertising,” said Michael Crowley, President of Cassandra Capital, one of the investors in the recent funding round. Investment Quebec and Development Economic Canada contributed a portion of the funding. AffinityClick raised $200,000 in seed funding in June 2009, bringing total funding to $1.1 Million.

“We have successfully attracted thousands of publishers to AffinityClick with a better online advertising platform,” says Justin Shimoon, CEO and co-founder of AffinityClick. “This funding will help us accelerate our development efforts, strengthen our product, and deliver it to even more users.”

The Ottawa-based company's aim is to make it easy for bloggers to "generate revenue from their content with context-sensitive advertisements featuring over 25 Million products from 5,000 online retailers." The process is relatively simple: bloggers complete an online sign-up form and add a snippet of code to their blog. Then AffinityClick uses a proprietary algorithm to automatically match blog content with contextually relevant product placements from retailers. In turn, bloggers are paid when blog readers click on suggested product advertisements. There are also customizable filters which allow bloggers worldwide define what type of products, brands, and retailers appear on their blog.

Ottawa, Ontario, Canada

Most online ad companies use the shotgun approach: they blast ads anywhere and hope for the best. This is bad for publishers (like bloggers) because the ads don’t match their content, bad for advertisers because ads aren’t placed intelligently, and bad for readers because the ads aren’t interesting to them. Then AffinityClick had an idea: target ads exactly where people are talking about the... more

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Rob Lewis

Rob Lewis

Rob is the President of Techvibes Media and Editor-in-Chief of  His diverse background includes stints in International Trade Finance, Web Development, and Enterprise Software and he is a graduate of the University of British Columbia, British Columbia Institute of Technology, and Simon Fraser University. When not running Canada's leading technology media property, Rob can be... more

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