Ottawa's HeroButton is the Ultimate Alerts App for the iPhone

Posted by Dan Verhaeghe

AffinityClick, an Ottawa-based startup that launched HeroButton two months ago, prides itself in being the world’s greatest digital assistant for your mobile device.

Google Alerts may allow you to monitor the web for interesting content as it happens, but HeroButton can do so much more.

For example, you can get product and grocery promotions, concert or event announcements, available apartments, stock activity, movie premiere dates, hotel deals, and more. The app currently scans over 800 sites and has key integrations with iTunes, Craigslist, HotWire, and SongKick.

Users can create alerts through the voice activation tool, manually through the “new alert” icon, or by scanning a product barcode in-store (for products only).

The app is currently available for the iPhone for free and is coming soon for Android (early next year). HeroButton is currently ranked 20th in the App Store in the productivity category under “Top Free" in Canada, up from 30th last week, with over 10,500 downloads.

Company:
AffinityClick
Website:
http://www.affinityclick.com
Location:
Ottawa, Ontario, Canada

Most online ad companies use the shotgun approach: they blast ads anywhere and hope for the best. This is bad for publishers (like bloggers) because the ads don’t match their content, bad for advertisers because ads aren’t placed intelligently, and bad for readers because the ads aren’t interesting to them. Then AffinityClick had an idea: target ads exactly where people are talking about the products advertisers... more


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Dan Verhaeghe

Dan Verhaeghe

Dan Verhaeghe focuses on marketing, mobile, major technology players, entertainment, and new media. Dan has a dozen years of online experience that dates back to the turn of the millennium where he dominated a now non-existent online RPG game for a couple of years at the age of 15. He would eventually become a Toronto Blue Jays blogger who earned his way into Toronto's CP24 studios six years... more



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