Ottawa's MediaMiser acquires InfoGlutton Solutions
Ottawa-based MediaMiser, a media monitoring and analysis technology company, has acquired Gatineau-based social media and online reputation monitoring firm InfoGlutton Solutions. MediaMiser says that the acquisition provides it with its own built-in, automated toning engine able to gauge the sentiment of news stories, tweets, blog posts and other content in multiple languages.
InfoGlutton’s technology conducted online reputation management and social media listening for the restaurant and hospitality industry. It was founded in 2009 and incubated through the Talent First Network’s Lead To Win program.
“This is our first acquisition and an extremely important one,” said Brett Serjeantson, CEO of MediaMiser, which was founded in 2003. “Integrating InfoGlutton’s market-tested sentiment technology with MediaMiser’s own social media monitoring and analysis tools will help the company provide real-time, as-it-happens feedback to both large enterprises and SMEs.”
“We see this opportunity as a chance to grow from a relatively small firm into a large company almost overnight,” said InfoGlutton co-founder and CEO David Nadeau. “Working within MediaMiser gives us the means to achieve our ambitions.” With a PhD in computer sciences from the University of Ottawa, David joins MediaMiser as Chief Science Officer.
