SWIX Inc. has launched its latest product, SWIX Social Marketer. It's an application that allows social marketers and community managers to track the sales and ROI of social media marketing campaigns.
No surprise that a recent poll by Harris Interactive revealed 72 percent of brand managers said they lack tools and information to conduct a successful social media program—and that measuring success and ROI was their largest obstacle. SWIX Social Marketer was created to address this industry-wide issue.
This offer-tracking application helps gather clicks, conversion and sales metrics on landing pages and micro sites that are promoted in social media. Offers can be for such things as a document download, a signup form, an event registration or ideally the purchase of a product. For the purchase of a product, SWIX Social Marketer will tell you exactly how much revenue was generated from the offer and which social media properties were the sources of that revenue.
“The goal of the company is to provide marketers quantitative metrics regarding their social marketing campaigns," says Scott Lake, CEO of SWIX, "so that they can provide a better service to their clients.”
SWIX Social Marketer is the second product released by SWIX. Its other product, SWIX Analytics, is a community management tool that allows customers to track over 70 different audience and engagement metrics in one unified dashboard.