Techflash is reporting that Seattle-based Flowplay has raised more money for it’s online world for kids, OurWorld.
The virtual world is growing by thousands and thousands of kids a day, which is evidently the reason for the investment. (Some of the company’s growth also is coming from overseas, since “ourWorld” has unexpectedly attracted a following in Turkey, Brazil and India.) The kids can connect, shop, play games and chat on a colourful and multidimensional site. Developed for tweens (ages of 12 to 16), "ourWorld" costs $5.99 per month. Users pay for virtual goods – furniture for apartments, clothes for characters and gifts for friends–the average user spends about $6 per month on virtual goods.
Although last year, the company raised $3.7 million, FlowPlay founder and CEO Derrick Morton says the company has an additional $1 million, a relatively small round of financing that will propel FlowPlay to profitability this summer.
“OurWorld” has already attracted a whopping 1.3 million registered users. Many of those have signed up in the past two months following a crucial marketing partnership with the online gaming portal, Miniclip.That’s the same distributor that helped Kelowna startup Club Penguin which was sold to Disney for up to $700 million in 2007.
In the coming months, users are expected to surpass two million. FlowPlay also has begun licensing the core virtual world technology.
In March of 2005, New Horizon Interactive set out to create an online world for kids where they could safely play games, have fun and interact. As... [more]
Our mission is to bring a bold new vision to casual gaming by creating community platforms where people of all ages can play games together. [more]
