Ouya Shatters Multiple Kickstarter Records Set by Canadian Entrepreneur in May

Ouya, the $99 Android-powered hackable game console, has made short work of Pebble's Kickstarter campaign records.

The Pebble smartwatch, developed by Allerta, which was originally a Waterloo company founded by a Vancouver entrepreneur, set multiple records for Kickstarter: the shortest time to raise $1 million, the most money raised in 24 hours, and the most raised overall at more than $10,000,000.

Ouya, dubbed "a new kind of video game console," has also taken to Kickstarter and has already shattered a few of Pebble's records, which were pretty remarkable numbers just two months ago. The company raises $1 million in just over eight hours, quicker than Pebble, and raised nearly $2.6 million in its first 24 hours, again well ahead of Pebble.

Now with more than $3.2 million raised and 28 days left, Ouya has a legitimate shot at trumping Pebble's one final record: a total of $10 million raised. Even if Ouya falls short—which would actually be surprising given its incredible momentum early on—these massive campaigns are very quickly transforming crowdfunding from a niche platform into a mainstream way to secure money.

And Ouya is apparently such an enticing product that an astonishing five backers have pledged a whopping $10,000, a tier of funding that very rarely sees even one pledge among the grandest campaigns.

The only venture capitalists who aren't shaking in their boots right now are the ones who invested in crowdfunding startups.

Waterloo, Ontario, Canada

Allerta is a brand new consumer electronics design firm, focused solely on creating cutting edge mobile accessories that mesh perfectly with smartphones and a mobile lifestyle. Allerta recognizes the emerging prominence of smartphones, specifically as an increasingly common, portable gateway to the internet and aims to design useful products that leverage this ‘always-on’ connection. Allerta’s... more

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Knowlton Thomas

Knowlton Thomas

Knowlton is the managing editor of Techvibes and author of Tempest Bound. Based in Vancouver, Knowlton has been published in national publications and has also appeared on television and radio. Previously he was an editor for New Westminster weekly The Other Press and served on its board of directors. When not working, Knowlton enjoys hiking, tennis, and martial arts. more

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