Overlay.tv launches retail video solution

by Robert Janelle

Ottawa multimedia start-up Overlay.tv has launched a new service aimed at retailers called Overlay.tv For Retail.

The main focus at Overlay.tv is adding clickable links to online videos and the new service aims to bring this functionality to online retail e-commerce sites.

The new product provides a set of tools to make it easy for online retailers to, for example, embed a purchase link directly inside a video demonstrating a product for sale.

“There’s no doubt that video can increase sales,” says Rob Lane, CEO of Overlay.TV in a press release. “Retailers have been slow to capitalize on this trend, largely because of the technical issues that come along with video storing, streaming and integration into existing product catalogs and inventory systems. We’ve taken away the technical problems, and packaged it in a way that makes the process easy to manage and entirely focused on sales.”

Aside from just adding sales links to videos, Overlay.tv for Retail also provides tools for online community building. The platform also has a face-to-face video chat feature for sales and makes it easy for users to upload an

Ottawa, Ontario, Canada

Overlay.TV is an interactive media company that provides an online video platform. This platform enables users, content owners, and e-commerce sites to monetize and customize their video assets by overlaying contextual information directly onto video and linking to external websites. Overlay.TV was founded in 2007 by Tyler Cope, Rob Lane and Nadav Zin, and received its first round of VC funding... more

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Robert Janelle

Robert Janelle

Robert Janelle is a freelance technology journalist living in the National Capital Region. He's spent time covering the Ottawa start-up scene as a columnist and feature writer with his work in National Capital Scan, The Ottawa Citizen, The Ottawa Sun, Kingston Whig-Standard and The Escapist. He also suffers from a mild addiction to video games. more

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