Ottawa multimedia start-up Overlay.tv has launched a new service aimed at retailers called Overlay.tv For Retail.
The main focus at Overlay.tv is adding clickable links to online videos and the new service aims to bring this functionality to online retail e-commerce sites.
The new product provides a set of tools to make it easy for online retailers to, for example, embed a purchase link directly inside a video demonstrating a product for sale.
“There’s no doubt that video can increase sales,” says Rob Lane, CEO of Overlay.TV in a press release. “Retailers have been slow to capitalize on this trend, largely because of the technical issues that come along with video storing, streaming and integration into existing product catalogs and inventory systems. We’ve taken away the technical problems, and packaged it in a way that makes the process easy to manage and entirely focused on sales.”
Aside from just adding sales links to videos, Overlay.tv for Retail also provides tools for online community building. The platform also has a face-to-face video chat feature for sales and makes it easy for users to upload an