Ownership of Mobile Devices in Canada Varies Widely by Province, Report Reveals

Smartphone preferences vary widely by province, a new report by the Media Technology Monitor shows.

According to MTM's report, which compares how consumers across the country are embracing technology, Apple's iPhone is most popular in Alberta; the BlackBerry is most popular in Ontario; and Google's Android is most popular in BC.

83% of anglophone adults in Canada own a cellphone, according to the data, though in Alberta that number reaches 90%, where half of all smartphones are Apple device, double the number of Androids. The Western Canadian province also cited the highest tablet ownership rate at 35%.

On the social media front, BC led the way with two-thirds of residents using Facebook, Twitter, or LinkedIn. Ontario is the biggest user of Twitter and LinkedIn, but it's the praries and maritime provinces that are the heaviest users of Facebook, MTM says.

Quebec is the slowest to adopt mobile technology in Canada, the report concluded: just 68% of francophones in Quebec City own a cellphone, and barely half own a smartphone. Just 18% own a tablet. All of these numbers are the lowest in the nation.

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Knowlton Thomas

Knowlton Thomas

Knowlton is the managing editor of Techvibes and author of Tempest Bound. Based in Vancouver, Knowlton has been published in national publications and has also appeared on television and radio. Previously he was an editor for New Westminster weekly The Other Press and served on its board of directors. When not working, Knowlton enjoys hiking, tennis, and martial arts. more

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