PELVIC PUMP'R: Wind Mobile Unveils Sexual Marketing Campaign, 'Call-A-Sutra'

Smartphones aren't often associated with "sexy," aside from perhaps those who call devices without cases "naked." But Vancouver-based discount wireless carrier Wind Mobile has put a rather sensual spin on things with its latest marketing ploy, dubbed "Call-A-Sutra."

A play on words of "kama sutra," an ancient text on human sexual behaviour, Call-A-Sutra is a hilarious—or offensive, depending on your type—series of sexually charged smartphone "positions." Here's a sampling.

The Rub Down

1. With your right hand, bend slightly and rub your phone screen against your right leg to get rid of the facial residue left on it by a previous companion.

2. Your partner, unsure of where their phone has been, uses their left hand to wipe their phone on their left leg before answering your call.

The Blindfold Bang

1. Walk with your head in a downward position.

2. Hold your phone with both hands and text your partner with your thumbs. 3. Unknowingly walk straight into a light pole.

4. Your partner, engrossed in your text, also walks with their head in a downward position.

5. Accidentally, they ram hard into a bike rack.

Hello, innuendos!