People are happiest on the weekend (according to Twitter)

by Knowlton Thomas | Research

People are happiest on weekends, according to data extracted from Twitter.

Cornell University researchers analyzed 500 million tweets from 2.4 million people in 84 countries over a 2 year time span. They programmed an algorithm that determined positive moods (happy, enthusiatic, etc.) and negative moods (sad, anxious, etc.) through keywords.

The data revealed that positive attitiudes were most prevalent in the morning and at night, with a dip in midday that rises during the evening.

The results also suggest that people are overall happier on the weekend (although you don't really need research to confirm this).

Twitter is one of the most popular tools to use for social research now—it's getting good at predicting elections, too—even though it likes to say it's not a social network.


San Francisco, California, United States

Twitter is a privately funded startup with offices in the SoMA neighborhood of San Francisco, CA. Started as a side project in March of 2006, Twitter has grown into a real-time short messaging service that works over multiple networks and devices. In countries all around the world, people follow the sources most relevant to them and access information via Twitter as it happens—from breaking... more

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Knowlton Thomas

Knowlton Thomas

Knowlton is the managing editor of Techvibes and author of Tempest Bound. Based in Vancouver, Knowlton has been published in national publications and has also appeared on television and radio. Previously he was an editor for New Westminster weekly The Other Press and served on its board of directors. When not working, Knowlton enjoys hiking, tennis, and martial arts. more

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