Vancouver Danny Robinson and his six-person team quietly worked on Perch for 12 months before unveiling it in November.
Robinson, who founded Strutta, launched accelerator Bootup Labs, and took over the helm of BCIC, was able to secure $1 millon in seed capital last year from a group of investors that included Barracuda Network's Michael Perone and Zach Levow, Clarity's Dan Martell, and Mike Edwards' Initio Group.
Perch claimed to be the first hands-free video communication app designed to bring you closer to your family regardless of where you are. “As a busy Dad, I wanted something that helped me feel connected to my family when I wasn’t at home,” Danny told Techvibes at the time. “Perch provides that emotional connection using rich video. Both my kids have SMS but prefer to use Perch to check in, say hello and share stories with me throughout the day, as if I am right in front of them.”
Today, the Canadian startup has launched Perch 2.0, the first major iteration of the service since it was known as Redhand in 2011.
Our initial launch into the video communication world was a huge learning experience," the startup says. Over the past four months, we chatted with our users as much as we could to find what they wanted to see in the next version of Perch and to see how we could improve the overall experience. What we discovered from our users was truly exciting and it has shaped the version we’re releasing today.
Here's how the company explains the new version of Perch:
While Perch is a great tool for connecting families and keeping you closer to the people you care about, it also encompasses more than just family. Perch 2.0 combines the effortless communication used at home with the ability to seamlessly connect with your co-workers and your workplace.
2.0 is designed so anyone with the same work email domain (eg. email@example.com) joins Perch they will automatically be added into that Perch conversation. This removes all the heavy lifting of inviting teammates and lets you jump right into the conversation as it’s happening.
Perch has also redesigned the camera, menu, added a new tutorial, squashed bugs, and increased overall app performance for speed and reliability. Plus, the website has been revitalized; take a cruise through the new about page, homepage, blog, and jobs section.