Koodo has launched a Facebook gamified contest called Friends with Benefits. To celebrate Koodo's introduction of Canada-wide plans "that put an end to long distance and roaming charges," the FWB challenges players to bank the kiolmetres between them and their Canadian Facebook friends to win a free trip to anywhere in Canada plus $5,000 in cash.
The game has players work with their social network to collect badges and hidden treasures as they journey on a quest to get virtually closer to their friends. Friends who can log the most kilometres can win the trip and cash as well as smartpones, including an Apple iPhone 4S, BlackBerry Curve, and Nexus S, plus gift cards.
“Our Canada-wide Plans gave Koodo customers the freedom to call anyone in Canada. We wanted to take that one step further by giving one lucky winner a trip to visit anywhere in Canada, with a little help from their social network,” says Nathan Roth, Digital Marketing Manager at Koodo Mobile. “Just think, getting your friends to join your Friends with Benefits posse can help you go polar bear watching in Churchill, Manitoba, or get you to the Calgary Stampede.”