Plentyoffish being challenged (or courted) by

by Rob Lewis

Earlier today Paidcontent reported that the online dating space is getting ugly and Vancouver's is right in the middle of a new controversy.

IAC’s is demanding that Plentyoffish stop making along list of claims about its service. Among the statements made by Plentyoffish that doesn’t think are true: “20,000 people sign up per day; Our members will go on over 18 million dates with other users this year; If you come from a midsized city, there is a good chance there are at least 3,000 people online right now in your city.”

The complete demand letter is embedded below.


Paidcontent's Joseph Tartakoff notes that this back-and-forth between and Pletnyoffish has strong similarities to a dispute between Quicken-maker Intuit and a year ago.

Like, Intuit was a long-time market leader, under attack by a new competitor with a disruptive, free service. Intuit fired off a letter to Mint asking for “substantiation” of claims the company was making about its growth. Ultimately, Intuit must have decided the claims were in fact true because eight months later it purchased for $170 million in cash.

If that is the case, this certainly is any interesting way to court a partner - even in the world of online dating.

Hat tip to Brent Holliday.

PlentyOfFish (
Vancouver, British Columbia, Canada

PlentyOfFish is the world’s largest online dating site, with over 80 million registered users. Beginning as a small start-up out of CEO and founder Markus Frind’s apartment in 2003, it soon revolutionized the online dating industry as the first free site. Since its inception, PlentyOfFish has offered the first and most advanced matching system in the industry and a series of personalized... more

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Rob Lewis

Rob Lewis

Rob is the President of Techvibes Media and Editor-in-Chief of  His diverse background includes stints in International Trade Finance, Web Development, and Enterprise Software and he is a graduate of the University of British Columbia, British Columbia Institute of Technology, and Simon Fraser University. When not running Canada's leading technology media property, Rob can be... more

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