Two months ago PlentyofFish Founder Markus Frind declared that the Web is dead and that the future of online dating is mobile.
Since Frind hasn't figured out a way to monetize mobile yet he's been diversifying his portfolio by investing millions into other web properties with another $10 million set aside for acquisitions and investments in 2012.
Today TechCrunch reported on one of those investments and it looks like Frind may have found a winner.
TheComplete.me announced a $1.2 million seed round today from Intel Capital, PlentyofFish, CrunchFund, and a list of prominent angels. TheComplete.me is led by Brian Bowman, a former vice president of product at Match.com.
TheComplete.me quietly launched a Facebook app last month that pulls in and analyzes data from Facebook and other social sites to figure out who might be your match.
The app has you sign in with your Facebook identity then shows you a list of people who may have interests in common in a Pinterest-style interface. A top row of thumbnails shows other Facebook users that the service has determined are potential matches for you. Clicking on them reveals the things you have in common. Slick.
TheComplete.me goes one step further to disrupt the dating industry incumbents—users can provide the IDs to their profiles on other sites including Match.com and eHarmony. As a result they get free access to other users of these sites because they can just message them through the Facebook app.
Frind's goal when launching Plentyoffish was to disrupt the paid online dating industry. Now it seems he's found an up-and-coming startup that may be able to knock them out.