Plentyoffish... free, profitable.. destined to fail?

Posted by Warren Frey

Plentyoffish.com is a Vancouver success story frequently sited as a perfect example of how a one-man operation powered by simple online ads can make a fortune. But Mashable, a Web 2.0 blog (which Plentyoffish certainly isn't, in terms of design or interaction) questions whether the site's lack of a entry fee or complicated psychological tests makes it more appealing or just an easier platform for sleaziness to proliferate.

Company:
PlentyOfFish (POF.com)
Website:
http://www.pof.com
Location:
Vancouver, British Columbia, Canada

PlentyOfFish is the world’s largest online dating site, with over 80 million registered users. Beginning as a small start-up out of CEO and founder Markus Frind’s apartment in 2003, it soon revolutionized the online dating industry as the first free site. Since its inception, PlentyOfFish has offered the first and most advanced matching system in the industry and a series of personalized relationship tests for... more


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Warren Frey

Warren Frey

Warren Frey is a writer, editor, blogger and podcaster based out of Vancouver, BC. After working for six years in the Canadian broadcasting industry, he switched to print and has since covered varied assignments from plumbing conferences to star-studded film galas. But he’s never lost his love for the internet and interactive media, from his teens when he dived into the WELL on his “Woz”... more



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