Polar Mobile to develop 500 new apps for Windows Phone 7

Posted by Prashanth Gopalan

Microsoft seems to be hitting the ground running, swinging and body-checking in all directions. With the spectacular failure of its Windows Mobile and "Kin" marring the company's stock prospects in a recent Goldman Sachs report, the Windows Phone 7 seems to be its renewed attempt to win a share of the coveted smartphone market from rivals Google, Apple and RIM.

Rake in the fact that many smartphone users now pick and choose between operating systems on the basis of the number of apps and content available, and the importance of Microsoft's newly-inked deal with Polar Mobile Inc. becomes a ready reckoning.

Toronto-based Polar Mobile Inc. has been contracted to create 500 new apps for the Windows Phone 7 mobile OS, including all 350 of its current applications designed for the iPhone, Android phones and BlackBerrys. One of the single largest app-development deals in Canadian history, this allows Microsoft to release the Windows Phone 7 this November with a sizeable number of apps for consumers to factor into their buying decision.

With the majority of app developers lovingly hand-crafting apps not unlike the cobblers of old delicately crafting shoes, Polar Mobile stands apart in its use of templated app development, where clients fill in details of apps into standardized forms which are soon used to mechanically churn out large numbers of apps. This scalability ensures that the Polar Mobile-Microsoft partnership fits in the same league as the Microsoft-Facebook partnership - old and new recombine symbiotically to create something entirely new, experimental and possibly disruptive.

While apps for the iPhone and Google Android phones number in the thousands, Microsoft's attempts to clawback long-lost market share coupled with initial positive reviews of its new smartphone stand to give it a fighting chance in a smartphone war that has just gotten more ferocious.

What's your take on this whole affair dear reader? Is this partnership premature or possibly a winner?

Company:
Microsoft Canada
Website:
http://www.microsoft.ca
Location:
Vancouver, British Columbia, Canada

At Microsoft, we're motivated and inspired every day by how our customers use our software to find creative solutions to business problems, develop breakthrough ideas, and stay connected to what's most important to them. We run our business in much the same way, and believe our seven core business units offer the greatest potential to serve our customers in the coming decade. more

Company:
BlackBerry
Website:
http://www.blackberry.com
Location:
Waterloo, Ontario, Canada

Research In Motion (RIM), a global leader in wireless innovation, revolutionized the mobile industry with the introduction of the BlackBerry solution in 1999. Since then, BlackBerry products and services have continued to change the way millions of people around the world stay connected. With the launch of BlackBerry 10, we have re-designed, re-engineered and re-invented BlackBerry. Not only did we introduce a... more

Company:
Google
Website:
http://www.google.com
Location:
Waterloo, Ontario, Canada

Google's mission is to organize the world's information and make it universally accessible and useful. As a first step to fulfilling that mission, Google's founders Larry Page and Sergey Brin developed a new approach to online search that took root in a Stanford University dorm room and quickly spread to information seekers around the globe. Google is now widely recognized as the world's largest search engine --... more


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Prashanth Gopalan

Prashanth Gopalan

Prashanth Gopalan is a freelance blogger based out of Waterloo and Toronto. When not blogging obsessively on Techvibes, he can be found opining on politics, current affairs, history, economics, business and everything in-between. Feel free to connect with him and drop him a line. He doesn't bite (at least not since he was three). more



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