PopCap games to distribute games through interactive displays at stores the ladies like

by Liam Britten

As a man, nothing spells torture quite like going on a shopping trip with your beloved spouse. Let’s face it; she never takes you anywhere cool and it takes forever. I’m sorry to be so blunt, ladies, but shopping with you is pretty lame.

Well, trips to female-centric stores like Bed Bath & Beyond and Jo-Ann Fabrics might become a little more bearable thanks to PopCap Games. The casual gaming giant, known for titles like Bejeweled, Zuma and Bookworm will be setting up interactive displays at the aforementioned Bed Bath & Beyond and Jo-Ann Fabrics as well as Costco and more to come in the future.

The purpose of the displays is to sell PopCap’s chart-topping titles, but will give customers an opportunity to play the games as well for free. PopCap is eager to have these displays in stores because “it gives us direct access to our core 35–55 year old female audience as they shop in retail stores,” as Glenn Drover, senior director of retail sales at PopCap puts it.

Something tells me that PopCap might soon have their hands on a core “bored as hell husband/boyfriend audience” soon.

PopCap Games
Seattle, Washington, United States

It all started in 2000 with John Vechey, Brian Fiete, and Jason Kapalka, who learned their trade working for Internet game companies like Flipside and pogo.com. Just as the Internet boom was busting, the three decided to stake their futures on creating good-lookin', simple games that folks could play on the Web. Incredibly, it worked. Our flagship game - Bejeweled - was an instant hit. Not only... more

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Liam Britten

Liam Britten

Liam Britten is a writer and editor with a journalism background operating out of Vancouver. In addition to his work at Techvibes, he has been published in student publications across Canada, as well as local newspapers such as The MapleRidge-Pitt Meadows TIMES and The Langley Advance. An aficionado for the finer things in life — such as video games and sports — Liam is plugged into the tech... more

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