Edmonton's Poppy Barley is taking another page out of Indochino's growth hacking notebook with Popup Shops across Alberta this month.
The made-to-measure footwear startup is going on a mini-tour of Alberta with stops in Calgary this week followed by Fort MacMurray and Edmonton later this month.
Poppy Barley is fusing tradition and technology to create luxury, handcrafted boots and shoes at an attainable price point. Pushing the boundaries of the conventional footwear industry, Poppy Barley plans to revolutionize the way women buy footwear with their bespoke boots and custom flats.
Like Vancouver-based custom menswear startup Indochino, Poppy Barley has been providing prospective customers with free measuring tapes and material swatches. But self-measurement isn't for everyone and Poppy Barley hopes that the popup shops can speed up the customer acquisition process.
Check out Poppy Barley's Fall and Winter 2013 collection at these locations:
- Calgary: Thursday, September 12, 5pm-8pm - 27 Boutique at 1510 17th Ave. SW, Calgary, AB - RSVP here.
- Fort McMurray: Friday, September 20 to September 22 at the Fort McMurray Tourism Fall Show & Market at the Suncor Community Leisure Centre
- Edmonton: Thursday, September 26, 5pm-8pm at Poppy Barley HQ at Suite 301, 10359 104 Street
Poppy Barley was co-founded by sisters Kendal and Justine Barber and recently swept the competition while pitcing to media at AccelerateAB 2013.