Newspaper conglomerate Postmedia is bringing 10 of their largest Canadian daily newspapers to the iPad with 10 free apps now available for download.
The Vancouver Sun, Times Colonist (Victoria), The Province (Vancouver), the Calgary Herald, the Edmonton Journal, the Leader-Post (Regina), The StarPhoenix (Saskatoon), the Ottawa Citizen, The Windsor Star and The Gazette (Montreal) are all sporting individual apps at the App Store.
Each paper’s apps include multimedia features like photo galleries and video portals, plus bookmarking, social networking tools to share stories and a “Heat Map” that shows popular local stories.
It makes sense for Postmedia to be putting out their own apps. Sure, there are any number of apps and websites that give you free news stories, but they’re all aggregators who just repost original content and then pocket the advertising revenue. At least this way, Postmedia papers can monetize their own content, even if the product is given out for free.