Toronto-based startup Pressly, which launched at TechCrunch Disrupt in 2011, has raised $1.5 million in financing.
The funding round was led by iNovia Capital and Omers Ventures. According to Pressly, the money will go toward marketing Pressly’s platform, which converges numerous online content sources, such as websites, blogs and social channels, into an interactive mobile experience for mobile devices.
Publishers and marketers are struggling to capture the attention of a growing mobile audience, the Canadian startup says. Its platform allows its customers to curate their own content from around the web, including social and RSS feeds, into a branded HTML5 web app, that their readers will experience from a tablet or smartphone browser, rather than downloading an app, according to Pressly.
“Our product gives businesses a fast and easy way to take their huge investments in content to mobile users everywhere, in a beautiful, highly engaging way,” says Jeff Brenner, CEO of Pressly. “In the time it takes to load a web page, you can hook your readers with an amazing mobile experience."
According to a study analyzing millions of mobile visits in 2013, clients using Pressly to power their mobile content can enjoy up to 10 times more page views, and 4.5 times longer visits on their mobile property compared to standard industry benchmarks.
“We know brands and publishers are looking for a platform to amplify their message on mobile devices, which is a far cry from the keyboard and mouse world. Pressly absolutely nails it with this product,” affirms Karamdeep Nijjar, a principal at iNovia Capital.
“At Omers Ventures we invest in companies we believe can become global leaders. We think Pressly has huge potential due to its innovative products, strong management team and continuing market traction,” notes Derek Smyth, Managing Director of Omers.
Pressly has emerged from an extended stealth mode. Now out of beta, the service is offering a free 30-day trial. It costs $199 and up per month after that.