Canadian Startup Pressly Raises $1.5 Million from iNovia Capital and Omers Ventures

Posted by Techvibes NewsDesk

Toronto-based startup Pressly, which launched at TechCrunch Disrupt in 2011, has raised $1.5 million in financing.

The funding round was led by iNovia Capital and Omers Ventures. According to Pressly, the money will go toward marketing Pressly’s platform, which converges numerous online content sources, such as websites, blogs and social channels, into an interactive mobile experience for mobile devices.

Publishers and marketers are struggling to capture the attention of a growing mobile audience, the Canadian startup says. Its platform allows its customers to curate their own content from around the web, including social and RSS feeds, into a branded HTML5 web app, that their readers will experience from a tablet or smartphone browser, rather than downloading an app, according to Pressly.

“Our product gives businesses a fast and easy way to take their huge investments in content to mobile users everywhere, in a beautiful, highly engaging way,” says Jeff Brenner, CEO of Pressly. “In the time it takes to load a web page, you can hook your readers with an amazing mobile experience."

According to a study analyzing millions of mobile visits in 2013, clients using Pressly to power their mobile content can enjoy up to 10 times more page views, and 4.5 times longer visits on their mobile property compared to standard industry benchmarks.

“We know brands and publishers are looking for a platform to amplify their message on mobile devices, which is a far cry from the keyboard and mouse world. Pressly absolutely nails it with this product,” affirms Karamdeep Nijjar, a principal at iNovia Capital.

“At Omers Ventures we invest in companies we believe can become global leaders. We think Pressly has huge potential due to its innovative products, strong management team and continuing market traction,” notes Derek Smyth, Managing Director of Omers.

Pressly has emerged from an extended stealth mode. Now out of beta, the service is offering a free 30-day trial. It costs $199 and up per month after that.

 

Company:
iNovia Capital
Website:
http://www.inovia.vc
Location:
Montréal, Québec, Canada

iNovia partners with exceptional entrepreneurs to build successful companies in high-growth sectors. The team is comprised of entrepreneurs and sector experts focused on Mobile, Internet and Digital Media. iNovia has offices in Montreal, New York City and Calgary and invests across North America. iNovia has $275M under management across three seed and early-­stage funds. For more information, visit www.inovia.vc... more

Company:
Pressly
Website:
http://www.pressly.com
Location:
Toronto, Ontario, Canada

Pressly automatically makes online publications as beautiful and touchable as native apps when visited on tablet web browsers. more

Company:
OMERS Ventures
Website:
http://www.omersventures.com
Location:
Toronto, Ontario, Canada

We're OMERS Ventures and we are as passionate about your success as you are about your company. We are looking for like-minded partners who have a shared vision of building a vibrant and successful Canadian knowledge economy. OMERS Ventures is the venture capital arm of OMERS, one of Canada's largest pension funds with over $53 billion in net assets. more


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Techvibes NewsDesk

Techvibes NewsDesk

Techvibes is Canada's leading technology media property.Founded in 2002, Techvibes covers technology and business news that impacts Canadians. We combine breaking local news with international coverage to deliver a unique balance of insight and information. The Techvibes Newsdesk covers a broad beat and publishes general news stories. If you have a story you would like covered, email... more



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