In September Toronto's Pressly launched at the TechCrunch Disrupt conference in San Francisco. Pressly is an online service for converting online publications to more readable tablet versions.
Yesterday they launched with its first major publisher, The Toronto Star.
Like iPad mag Flipboard, Pressly’s service is designed to give traditional web content more tablet-friendly. But in Pressly’s case, it’s not about re-packaging content as a native app – instead, it uses a combination of HTML5 and customizable templates to allow publishers more control over the tablet browsing experience.
According to TechCrunch this morning, the Toronto Star launch is going well. Since its debut at 6:30pm EST last night, Pressly has seen 180,000 flips at an average of 22.6 flips per person and they targeting 1 Billion flips over the next twelve months.
Pressly is also working with Canadian Living Magazine, Transcontinental Media Group and The Economist’s digital team in New York.
Pressly was founded in April 2011 and has raised $800k to date. Pressly's founders include CEO Jeff Brenner, CTO Peter Kieltyka, Marketing and Media Lead Tobin Dalrymple and Business Development Lead Chi Chen. Brenner and Kieltyka previously founded dev shop NuLayer.
Tablet readers who want to see Pressly in action from their iPad or Android tablet can do so now by visiting read.thestar.com.