Toronto's PumpUp this week launched a photo-based health and fitness social network.
The platform is designed to inspire people and keep them motivated to live and maintain an active lifestyle, according to PumpUp, whose beta app userbase reached one million within six months.
The PumpUp social platform immerses users into a comfortable and positive community where they can share photos around their health, fitness and wellness. In addition to PumpUp’s social component, users have access to custom workouts, fitness coaching and activity tracking, and can share post-workout selfies, healthy recipes, inspirational photos and more.
"Each photo shared has real accomplishment behind it, whether it be a selfie after a workout, a delicious (yet nutritious) meal, or a stroll in the park on a sunny day,” says Garrett Gottlieb, co-founder of PumpUp. “With PumpUp, people motivate others to join them and accomplish their goals."
PumpUp also offers the ability to easily keep track of weight, calories burned, reps and time spent exercising to monitor progress over time.
“We’ve found that providing users with a comfortable community to share photos and selfies around their fitness is an amazing way to maintain an active lifestyle,” added Phil Jacobson, co-founder of PumpUp. “We see this first hand with the PumpUp app; users who share photos are 5x more likely to stay on track with their goals."
PumpUp is available for iOS and Android.
Last year PumpUp appeared on Dragons' Den but didn't manage to secure any investments.