Edmonton-based PureInBox is gambling that push and cloud computing will prove to be a hit amongst web and mobile users who aren't already grafted to their Blackberries and iPhones. By utilizing a Software as a Service (SaaS) model, the company pledges to enable mobile synchronization. And the application is primed to interact with services like Flickr, Twitter, and other Web 2.0 apps, as well as SalesForce.com.
But as with many once-esoteric services, PureInBox seems like a middle-stage innovation that will evntually be swept up at the operating system level. It's only a matter of time before Google and Microsoft offer a similar product that extends its reach far beyond what's possible with PureInBox, and in fact Apple is already attempting a similar service (with somewhat limited success, it must be said) with MobileMe. It remains to be determined if PureInBox has any tricks up its sleeve beyond synchroization to differentiate it from the corporate goliaths looming in its future.
"The Only Mailbox You'll Ever Need!" Web Based Email Consolidation & Office Synchronization. PureInbox manages multiple accounts in one spam free... [more]
FYI, PureInbox is a rebranded Yahoo! Zimbra (http://www.zimbra.com/products/screenshots.html). As far as I can tell, it doesn't provide any actual extension of Zimbra's built-in functionality.
I administer some Zimbra installs, and I'm a big fan of the product... but hey, might as well call it what it is :)
