We've been following Pebble closely since it launched a seemingly normal Kickstarter campaign one week ago. But after reaching its original goal of $100,000 in just two hours, we knew this was going to be a legendary run.
Pebble, a smartwatch co-created by the Canadian entrepreneur who founded Waterloo-born Allerta (also the maker of inPulse, a BlackBerry watch), has seen its crowdfunding campaign soar off the charts. After hitting $1 million in a day, it hit $2 million in two days. Then $3 million, at which point we wondered - is crowdfunding the new venture capitalism?
And this morning, Allerta's smartwatch officially became the most-funded Kickstarter project of all time. Pebble trumped Double Fine Adventure's $3.3 million from 87,000 backers, now sitting pretty at $3.6 million from 25,000 backers. And with a full month left to go, that number could climb much higher yet.
The Pebble team issued an email to backers celebrating the milestone:
We are the most funded Kickstarter project ever thanks to you! The Pebble team and I really appreciate your commitment and backing. It’s been an incredible couple of days and we’re amazed at how many people share our vision. We’re working extremely hard to produce the best Pebble we can.