Pushing $4 Million, Allerta's Pebble Becomes Most-Funded Kickstarter Campaign Ever

We've been following Pebble closely since it launched a seemingly normal Kickstarter campaign one week ago. But after reaching its original goal of $100,000 in just two hours, we knew this was going to be a legendary run.

Pebble, a smartwatch co-created by the Canadian entrepreneur who founded Waterloo-born Allerta (also the maker of inPulse, a BlackBerry watch), has seen its crowdfunding campaign soar off the charts. After hitting $1 million in a day, it hit $2 million in two days. Then $3 million, at which point we wondered - is crowdfunding the new venture capitalism?

And this morning, Allerta's smartwatch officially became the most-funded Kickstarter project of all time. Pebble trumped Double Fine Adventure's $3.3 million from 87,000 backers, now sitting pretty at $3.6 million from 25,000 backers. And with a full month left to go, that number could climb much higher yet.

The Pebble team issued an email to backers celebrating the milestone:


We are the most funded Kickstarter project ever thanks to you! The Pebble team and I really appreciate your commitment and backing. It’s been an incredible couple of days and we’re amazed at how many people share our vision. We’re working extremely hard to produce the best Pebble we can.

Waterloo, Ontario, Canada

Allerta is a brand new consumer electronics design firm, focused solely on creating cutting edge mobile accessories that mesh perfectly with smartphones and a mobile lifestyle. Allerta recognizes the emerging prominence of smartphones, specifically as an increasingly common, portable gateway to the internet and aims to design useful products that leverage this ‘always-on’ connection. Allerta’s... more

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Knowlton Thomas

Knowlton Thomas

Knowlton is the managing editor of Techvibes and author of Tempest Bound. Based in Vancouver, Knowlton has been published in national publications and has also appeared on television and radio. Previously he was an editor for New Westminster weekly The Other Press and served on its board of directors. When not working, Knowlton enjoys hiking, tennis, and martial arts. more

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