Vancouver's QuickMobile, which developers mobile apps for meetings, conferences and exhibitions, this week announced the availability of a new configurable gamification module for its MobileEvent event app platform.
According to QuickMobile, the module makes it fast, easy and affordable to add gamification benefits to any single event app for any-size meeting or organization. In addition to the new game module, QuickMobile says it will develop fully customized games from the ground up to further enhance attendee engagement and improve the event experience.
“Everyone plays games, and gamifying event apps is a powerful and innovative way for enterprises and associations to achieve their meeting objectives and increase engagement,” says Patrick Payne, CEO of QuickMobile. “Games stimulate the types of behavior that make events successful, and by appealing to people’s natural desire for reward, status, competition and achievement, event organizers can make learning, networking and overall participation more fun and interesting for attendees."
According to recent studies by M2 Research, the gamification industry will grow to $500 million in the US in 2013 and to more than $2 billion by 2015. The planet is now spending an estimated three billion hours a week gaming. By 2014, Gartner expects 70 percent of the Global 2000 organizations will use at least one gamified app.
“A game can direct attendees to complete desired behavior, such as visiting certain event locations, creating more social media content, attending key workshops, or downloading critical documents," added Payne. "Since the game is easily configured and built right into the event app, it is easy to deploy and play, and requires no additional effort by attendees."