Event marketers and organizers will now have access to real-time analytics data to improve event logistics and measure success with the release of QuickMobile’s new Analytics Dashboard. Accessible through the Vancouver startup's content management system, the new dashboard is available to all customers and delivers hourly updates of data captured from event attendees’ use of QuickMobile’s mobile meeting apps.
The dashboard displays information before, during, and after the event. Among the data points available are number of attendees using the mobile app; number of users on each mobile platform; number of sessions; time attendees spend on the mobile app; and page views of specific features, sponsors and content.
“Our new dashboard is a game-changer that will provide event owners with access to real-time analytics and better information to help them make educated, on-the-fly decisions about their events, as well as to improve planning and logistics for future events,” said Patrick Payne, president and CEO of QuickMobile. “This is not data for data’s-sake. This is about using information to make impactful decisions that will ultimately drive immediate and long-term benefits for event attendees, exhibitors and sponsors. Event planners will have access to information that that was never available before, and they can compare their event statistics to the generic global stats that we gather; helping them to see the value of their investment.“
“Today’s release,": he added, "is merely step one of our commitment to providing clients with better intelligence of how their apps are being used, and we certainly plan on going a lot further.”
QuickMobile has offices in Vancouver, Ottawa, and Singapore.