Canadian makers of a social media monitoring platform took on the world in 2010 and finished the year with a bang. Fredericton-based Radian6 announced this week that it tripled its revenue over 2009 and boosted its workforce from 70 to 220 employees.
Radian6’s software tracks and listens to brand mentions on sites like Twitter, Facebook and YouTube as well as blogs. It then provides engagement tools to coordinate responses and actions across different departments or teams. The company was even named a "leader" by analyst firm Forrester in a report looking at tools that answer an enterprise's social intelligence technology needs.
Chatting with Techvibes about his favourite social media sites earlier this year, Dave Fleet from Edelman Canada said:
"From a Canadian perspective, I’m a big supporter of Radian6 – a social media monitoring company. They’ve maintained fast growth of both their company and their product over the last few years, and they’ve got some great stuff coming down the pipe in 2010. Not only that, but they’re very responsive to customer feedback, which makes a big difference."
Being responsive to customer feedback is likely a main driver of any company's success. This year few companies were able to ignore the importance of listening and engaging with customers online and Radian6's real-time monitoring and engagement tool is able to do just that and has a proven track record, being used by more that half of FORTUNE's top 100 companies. For big business like Microsoft or PepsiCo, when it comes to tracking what people are tweeting and gauging about their brands they use Radian6, making it a Canadian success story.