Closed loop marketing, the art of tying together marketing programs and sales effectiveness, is a growing trend in the technology space. The International Internet Marketing Association will be holding an event tonight at the downtown Vancouver YWCA on how to measure and maximize ROI with closed loop marketing, and they've lined up a great list of speakers, including Kevin O'Connell from Radiant Communications and both Rick Patri and Thierry Crespo from Marqui. Tickets are available at the IIMA website. The event starts at 5:30 pm and should wind up at 8:30 pm. Related posts:
Marqui enables customers to stand out from the crowd by providing innovative web marketing technology that helps align sales and marketing teams... [more]
