Closed loop marketing, the art of tying together marketing programs and sales effectiveness, is a growing trend in the technology space. The International Internet Marketing Association will be holding an event tonight at the downtown Vancouver YWCA on how to measure and maximize ROI with closed loop marketing, and they've lined up a great list of speakers, including Kevin O'Connell from Radiant Communications and both Rick Patri and Thierry Crespo from Marqui. Tickets are available at the IIMA website. The event starts at 5:30 pm and should wind up at 8:30 pm. Related posts:
Warren Frey
Warren Frey is a writer, editor, blogger and podcaster based out of Vancouver, BC. After working for six years in the Canadian broadcasting industry, he switched to print and has since covered varied assignments from plumbing conferences to star-studded film galas. But he’s never lost his love for the internet and interactive media, from his teens...[more]
