Rdio, a digital music service founded by Janus Friis, one of the creators of Skype, today announced the launch of the Rdio Artist Program. This "first of a kind" program offers a new way for artists to directly earn money from streaming music that, according to their pitch, "could change the face of digital music as we know it."
This is how they explain it in a release.
Using Rdio, artists can easily share their own music and their music recommendations with fans. Fans will be able to instantly listen along with their favourite artists directly on the service and via Twitter, Facebook or other online properties. Artists will earn $10 for each new subscriber they attract to Rdio through social sharing—effectively rewarding them for fan engagement.
“There is no art without artists," said Rdio founder Janus Friis. "As part of this industry, we know a business that doesn’t reward its most important contributors is a business that has to change. The innovation of the Internet should not be a barrier to the success of music artists; it should allow them to be even more successful."
“All sorts of talented and innovative artists have found an audience for their music online,” said Drew Larner, CEO of Rdio, "But it’s incredibly hard to make a living doing it. The Artist Program offers artists a way to supplement their existing revenue streams by doing what they do naturally—connecting with fans. We're aligning our focus on social music discovery with our fundamental belief that artists deserve to get paid for their work. We view it as a significant step forward for artists, fans and streaming music.”
The Rdio Artist Program is active in all 14 countries where Rdio is available, including Canada, and any artist with an existing artist page is eligible to join.
They even got Snoop Dogg to back the new program: “Up-and-coming artists are the future—they’re the lifeblood of the industry,” he said. “I love that any new artist can take advantage of this program. I’m a fan of Rdio already and it’s cool to see them supporting artists like this.”
Rdio, based in San Francisco, was launched in 2010. Its library features 18 million songs.