Ready? Set. Tynt!

Posted by Stephen King

I had breakfast again yesterday at Inglewood's Eat Eat's in Calgary with my friend, Derek Ball, CEO and Founder of Tynt. Tynt's been mentioned in the Calgary Techvibes blog for some time as the newest, latest, greatest and kewlest technology up and coming, but "we can't talk about it yet." Until today.

Tynt BannerDerek was kind enough to give me first blogging dibs on Tynt's public unveiling, so without further ado, announcing www.Tynt.com.

So, what is it? Tynt allows you to draw on web pages, graffiti style... on a layer laid on top of a web page. Kind of like old school Hockey Night in Canada when the guy draws on the screen in the video replay's between periods. Anybody you've shared your Tynt with will (optionally) see what you've drawn on the web page.

Example:

www.opticfrog.com as seen normally.
www.opticfrog.com as seen with a Tynt layer I put on it. "Tynt'd" as they say.

(yah, that's my music site... self-promotion never goes out of style!).

Back to the Tynt story. In essence, Tynt allows you to share your thoughts/perceptions/highlights with your closest friends.

And, in that thought, lies the power of Tynt. In this wired world of expanding and limitless information, we rely more and more on people we know and trust to give us the straight dope. We pay attention to recommendations and thoughts from our friends. For those that have read "The Tipping Point," Tynt is evangelism on steroids.

For example, Guy Kawasaki, noted technology evangelist, Twitters to 18,000 followers. Guy is going to start using Tynt to put some thoughts on a web page and then send out a tweet with a link to his Tynt. That's part of Tynt's release yesterday; Tynt for Twitter ... Tynt gives Twitter context. Another big name that's going to start using Tynt for Twitter is Mark Silva from Realbranding.com.

Think of the power of Tynt for social networks, where you already connect with many of your friends ... being able to give each other context with your surfing would be, like, way awesome (Or, maybe you just want to put funny glasses and a bowtie on your buddy's Facebook page picture for giggles). Tynt for bloggers (yes, you'll see Tynt's in my future blogs). For people doing market and industry research. Digg users could really use Tynt. Google's new Chrome browser's weak bookmarking could adopt Tynt for contextual bookmarks.

Communication from a corporate website to a surfer is usually controlled and one-way. You read the words that the marketer or the public relations person want you to read. Now all that stuff you find in blogs, forums and communities about a company can be read directly on the website, in the context it's meant to be in. Click here to see what I think of the Canon FS 100 Camcorder:

http://www.usa.canon.com.tynted.net/consumer/controller?act=ModelInfoAct&fcategoryid=2544&modelid=16185

(if that doesn't make CMO's shake in their boots, I don't know what will!)

Tynt is officially in public Beta as Derek and his team continue to press forward on this ground breaking technology. There's still some glitches, for sure (especially on my Mac Firefox browser), and I can imagine they're going to have some scaling issues as they become more popular, but it's already a great "Wow" experience. Tynt comes as a browser plug-in, or as a web browser app ... to find out more, check out their blog: http://tynt.wordpress.com/.

Or, better yet ... try it for yourself. Go to www.tynt.com, Tynt a website and share it with your friends. And tell them about your experience.

Company:
Tynt Multimedia
Website:
http://www.tynt.com
Location:
Calgary, Alberta, Canada

Tynt Multimedia is measuring the way consumers interact with content they find on Websites and is focused on improving engagement and user retention for Publishers. The company’s platform is driving new revenue opportunities by increasing traffic, increasing onsite user engagement, providing new methods of content discovery, offering new option for ad delivery and providing unique insights into user engagement. more


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Stephen King

Stephen King

I'm President of Stephdokin.com, a "Strategic B2B Technology Commercialization" executive consulting firm based in Calgary, AB offering CMO4HIRE services to technology companies.I've got a great deal of passion to help make my clients and our local tech scene hyper-successful on a global basis. I am a co-founder of the A100, on the Board of Advisors for Startup Calgary, blog for... more




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