Rebellion Media Acquires Crucial Interactive

Waterloo-based Rebellion Media has acquired Crucial Interactive. This marks Rebellion's 12th acquisition in the past year.

Crucial gives Rebellion a team of advertising experts with clients who reach more than 18 million Canadians every month through publisher relationships such as ESPN and TechRadar, according to the company.

“Acquiring Crucial gives us the digital advertising expertise to ensure premium advertisers are effectively reaching Rebellion’s large and fast-growing online audience,” says Rebellion Media CEO Ted Hastings. “Rebellion has grown tremendously, both through consolidation and organically, and adding Crucial to the Rebellion team fits perfectly into that strategy.”

“We’re extremely excited to continue our growth supported by a like-minded organization in Rebellion Media,” says Damian Cristiani, CEO of Crucial.

Crucial cofounder Petar Bozinovski noted that the connection to Rebellion Media will “further enhance Crucial’s tremendous momentum” in attracting top advertisers and publishers. “To stay ahead of the game in digital media, you need the best technology, talent, connections and scale of audience,” he says. “That’s why we’re thrilled to become part of the Rebellion Media family.”

Previous acquisitions made by Rebellion Media include Sortable, Jingu, and Snapsort. Rebellion employees 175 people with the majority of them in Waterloo and is still hiring.

Company:
Perk.com
Location:
Waterloo, Ontario, Canada

Perk is a mobile rewards and digital media publishing company. We develop amazing digital media assets both on the web and on your smart phone. Our audience has access to an exclusive loyalty program where members get access to thousands of advertisers and brands that offer exclusive deals and earning opportunities. Members earn points for dozens of interactions and activities with these... more


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Techvibes is Canada's leading technology media property.Founded in 2002, Techvibes covers technology and business news that impacts Canadians. We combine breaking local news with international coverage to deliver a unique balance of insight and information. The Techvibes Newsdesk covers a broad beat and publishes general news stories. If you have a story you would like covered, email... more




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