With nearly three weeks left to go, Pebble keeps on rolling. Now with an incredible 48,000 backers, the Canadian-born Pebble smartwatch has raised a staggering $7.2 million—more than double the previous record for a Kickstarter campaign. Can Waterloo's Allerta raise a legendary $10 million from an online crowdsourcing site? If it can, the Canadian startup will set a new precedent for how companies generate funds.
To recap Pebble's amazing run: with a goal of raising $100,000—a sizeable amount by Kickstarter standards—Allerta's smartwatch project garnered an insane $1 million during its first day. It later went on to break the Kickstarter record for funding—with weeks still left to go. Now it's blown past $7 million and will be setting a record that will be very, very difficult for any future campaigns to eclipse.
Pebble is a product of Allerta, the Waterloo-born startup founded by Vancouver entrepreneur Eric Migicovsky. It's an iOS- and Android-compatible smartwatch, the evolution of inPulse, a BlackBerry-oritened device.