Reddit partners with Toronto's Sequentia Environics to develop branded communities

by Knowlton Thomas

Reddit and Toronto-based Sequentia Environics today announced a new partnership to develop branded communities for companies wanting to interact with reddit members for product feedback, market research and innovation.

“Reddit members are known for being innovators and early adopters” said Erik Martin, General Manager of Reddit. “We chose to partner with Sequentia Environics for their expertise in building and optimizing online communities, which companies can use to drive product innovation and market strategy through interactions with the reddit community.”

Reddit’s partnership with Sequentia Environics delivers a turnkey community solution that brings together people who are highly influential and engaged online with companies and brands that are looking to innovate and deepen connections to their online audience. 


“After building over 100 communities for companies across the globe, we’ve distilled the right strategy and support elements for successful community engagement,” explained Jen Evans, Founder and Chief Strategist of Sequentia Environics. “We are excited to partner with reddit to give their members opportunities to influence the leading companies in every industry, and give these companies a direct dialogue with the reddit community.”

Sequentia recently conducted a digital ethnographic analysis of the cultural differences between Reddit and Digg, discovering key elements central to a vibrant online community.  Download the research report (registration required).

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Knowlton Thomas

Knowlton Thomas

Knowlton is the managing editor of Techvibes and author of Tempest Bound. Based in Vancouver, Knowlton has been published in national publications and has also appeared on television and radio. Previously he was an editor for New Westminster weekly The Other Press and served on its board of directors. When not working, Knowlton enjoys hiking, tennis, and martial arts. more

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