Redesigned Gets a Sweeter Look

by Victoria Revay | Startups

Toronto-based, a national online women's lifestyle magazine has a new look. The site has been reorganized, redesigned and relaunched to sweeten the user experience.

After 5-years and tons of new additions to its roster of brands like Sweet Home, Sweet Mama and My Sweet Baby, the site has a new sleek look, toned down hues of pink and easier search and navigation tools. now serves as a an overall navigation page and offers the best the site has to offer form other sections of the site. From here, users can branch out to enjoy more specialized content provided by SweetMama, SweetHome, MySweetBaby and the newly named SweetLife (formerly known as sweetspot).

Special features like a new directory called the Pink Pages and heightened search capabilities make looking for a new place to brunch, relax or shop even easier. A weather application lets users pair the forecast with fashion and lifestyle tips, while several fall campaigns will offer exclusive deals and opportunities to Sweet Insiders.

According to Heather Clark, Director of Marketing, partnerships with will be launched soon and readers can expect to save big time on their favourite brands.

Toronto, Ontario, Canada is Canada's first online trend spotting lifestyle guide of its kind, keeping subscribers and visitors in-the-know and up-to-date on all things fun, fashionable and just plain fabulous in their city and across the country. Since its launch in June 2004, subscribers to have received a daily fix of insider advice with emailed "Sweet Nothings" delivered to their inboxes... more

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Victoria Revay

Victoria Revay

Like many, freelance journalist, Victoria Revay is ambitious and adventurous by nature.  Since leaving television news, Victoria has worked for, she has been published in Western Living Magazine, Blackbook Magazine’s Jet Set Travel Guide, Western Living Condo and, and she’s hosted an online entertainment show. She recently returned from her travels, blogging across... more

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