The Yellow Pages Group (YPG) announced today that it has completed the acquisition of Toronto-based Clear Sky Media, owner of RedFlagDeals.com, a site that provides online promotions and shopping tools to Canadians. With 2.2 Million unique visitors every month, RedFlagDeals.com attracts an engaged community of savvy shoppers.
The acquisition includes three destinations that serve Canadians nationally - RedFlagDeals.com, PriceCanada.com, and Scarlett Lounge.
“The Yellow Pages Group network of properties continues to grow and expand,” said Stephane Marceau, Chief Marketing Officer, Yellow Pages Group. “With RedFlagDeals.com, we will further help Canadians in making smart purchasing decisions, in finding the best merchants, the best deals and in reaping savings. It is equally great news for YPG advertisers who will soon have a simple yet powerful way to promote their offerings to existing and new customers. Conducting targeted online and mobile coupon campaigns is about to become easy for advertisers of all sizes.”
RedFlagDeals.com was started nine years ago by President and Founder Derek Szeto. Originally the focus of RedFlagDeals.com was technology shopping deals but over time thanks to the addition of a forum a community grew around all types of shopping.
No details on acquisition price have been released however Szeto will remain with the company.