Canadian Startup Reebee Disrupts Local Flyer Distribution with App

Posted by Dan Verhaeghe

Waterloo-based Reebee is an app for all your flyers in one place. The days where your local newspaper comes with more paper volume in advertising than newspaper content could soon be over.

Reebee automatically updates the flyers you would normally receive with your newspaper on a weekly basis. The winner of the January 2012 $25,000 Velocity Venture Fund has certainly done well. Launched back in October, cofounder Tobiasz Dankiewicz says the iOS app has over 13,000 user downloads.

Consumers can view over 200 flyers coast-to-coast, depending on their location. The innovative app is yet another reason local newspaper advertising revenue may decline in the coming years. New flyers are generally released every Friday. The app had over 1,000,000 flyer views in the first month alone.

Reebee further received $30,000 in funding from the RIC Venture Start program and won a University of Waterloo Velocity demo day monetary prize.

App launches for Blackberry and Android are expected in the coming months. Mobile flyer traffic will likely see a sharp increase when that happens. You can download the Apple version here.

Company:
reebee
Website:
http://www.reebee.com
Location:
Waterloo, Ontario, Canada

"The simplest way to browse flyers" Reebee builds digital solutions to help consumers interact with flyers and other advertising media. Easy and intuitive navigation, with local content makes shopping a breeze! Check us out at www.reebee.com or follow our twitter feed at @ReebeeInc Download the app at www.reebee.com/download more


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Dan Verhaeghe

Dan Verhaeghe

Dan Verhaeghe focuses on marketing, mobile, major technology players, entertainment, and new media. Dan has a dozen years of online experience that dates back to the turn of the millennium where he dominated a now non-existent online RPG game for a couple of years at the age of 15. He would eventually become a Toronto Blue Jays blogger who earned his way into Toronto's CP24 studios six years... more



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