Effective this Friday, social media dashboard HootSuite will no longer be able to support Ping.fm, as Ping.fm's service will discontinue later this month.
"As the needs of HootSuite community members evolve, so does the HootSuite dashboard," the Vancouver startup says. "We will be removing Ping.fm integration as of June 8, 2012. This means that if you are using Ping.fm in HootSuite, your Ping.fm profile will stop working on June 8, including any auto-posting or scheduled posts."
Ping.fm has been integrated with the Canadian company's dashboard since 2009, but the service is coming to an end.
HootSuite has seen rapid growth over the past year, in terms of employees, users, and funding and valuation. It is now a potential acquisition target for some tech giants.