Report suggests wireless entrants to claim 16% marketshare by 2016, but neglects one thing
The Convergence Consulting Group has released a new study. Titled “The Battle for the North American (Canada/US) Couch Potato: Bundling, TV, Internet, Telephone, Wireless,” the study looks at the future of Canada's telecom industry.
The study suggests that new entrants have undercut the combined voice and data pricing of the Big Three's plans by roughly 60 percent. But even so, Bell, Rogers, and Telus saw a 34 percent jump in data revenue growth in 2010.
But the most interesting part of the study is its guesstimate that by the end of 2014, the new entrants will wield more than 16 percent of the country's marketshare, or roughly five and a half million subscribers. They currently have less than 400,000.
The major flaw with this prediction is that is largely neglects the most likely scenario: that at least one of the Big Three will acquire at least one of the wireless entrants once this becomes legally viable. However it may ultimately goes down, six or more telcos cannot co-exist in our country for the long-term—and with more entrants eventually slated to enter the spectrum, consolidation among the current companies isn't just likely, it's necessary.
